One major sporting event.
One entire city to engage.
The Wizz Air Milano Marathon is much more than a race: every year, it brings thousands of people together to experience Milan through sport, transforming the city into a vibrant stage of emotions and a true city-wide celebration.
From April 1 to 4, 2027, the Wizz Air Milano Marathon will celebrate its 25th edition, aiming for a new milestone: 20,000 marathon runners, an increasingly international community, and an event that is more connected than ever to city life.
For brands, this means becoming part of a project capable of delivering visibility, engagement, meaningful relationships, and value, before, during, and after race weekend.
Why invest in the Wizz Air Milano Marathon
An event that brings together
sport, community, and the city
The numbers from the 2026 edition showcase the strength of an established event:
The marathon crosses Milan for 42.195 km, from Corso Sempione to Piazza del Duomo, passing through some of the city’s most iconic landmarks.
In 2027, we want to take things even further by transforming the entire marathon weekend into a city-wide celebration, featuring a Fan Zone in the heart of Milan, more cheering points, music, entertainment, and new opportunities for engagement along the course.
What it means to become a Partner
More than visibility.
A project to build together.
Partnering with the Wizz Air Milano Marathon enables brands to connect with a broad, qualified, and international audience through real experiences, tailored around each partner’s objectives.
Every partnership can be developed through multiple strategic pillars:
Milan as the stage for the 25th edition
An event that lives within the city
2027 will not simply be another edition. It will be the 25th Wizz Air Milano Marathon.
A milestone anniversary that we aim to transform into a genuine moment of celebration, involving runners, families, companies, citizens, local businesses, and the entire city.
The course passes through some of Milan’s most recognizable landmarks and engages thousands of people along the city streets.
In 2027, this urban dimension will become even more central. A Fan Zone in the heart of Milan, cheering points, music, activities, and collaborations with local businesses and organizations along the route will allow partners to create initiatives that engage not only runners but also spectators, supporters, and everyone experiencing the city.
For partners, this means becoming part of a unique celebration and creating dedicated projects, memorable experiences, and impactful activations, bringing their brand directly into the heart of Milan.
Charity Program
Sport creating value
The Wizz Air Milano Marathon is also one of Italy’s most important sports-related fundraising platforms.
In 2026, the Charity Program achieved: 140 non-profit organizations involved, 4,000 charity packages, €2,271,000 raised in donations, 27,509 donations, 1,425 active fundraising initiatives.
Since 2012, the program has generated more than €9.5 million in support of participating organizations and their projects. For 2027, the goal is even more ambitious: reaching €3 million in donations.
For partners, the Charity Program represents an opportunity to develop purpose-driven initiatives, employee engagement programs, corporate fundraising campaigns, and social responsibility projects, linking their brand to a tangible and positive impact.
Let’s build your project together
Every brand has different objectives.
Partnership starts from there.
Visibility. Engagement. Lead generation. Corporate wellness. Employee engagement. Purpose. Charity. Hospitality. Brand positioning.
The Wizz Air Milano Marathon offers a platform capable of integrating these needs into a tailor-made partnership project.
Become a partner of the 25th Wizz Air Milano Marathon.
Contact our commercial team at: francesca.introzzi@rcs.it
