Charity Program 2027

Discover the Fundraising Program

Charity Program

What is it?

It is the largest fundraising program in Italy linked to a sporting event, and one of the most important in Europe. Through the Charity Program, you can choose to run for a good cause, supporting one of the projects promoted by over 140 officially registered non-profit organizations (NPOs).

What is the goal?

The goal is simple yet powerful: to help those who need it most, by engaging runners, companies, and supporters in an experience of sport and solidarity.
Since 2012, the year of the first edition of the Charity Program, more than € 11.000.000 have been raised thanks to the generosity of thousands of people who chose to run with their hearts. In 2026 alone, over €3,167,000 were raised in support of participating NPOs.

How to participate?

You can contribute to the fundraising in two ways:

🏃‍♀️ By running the Relay Marathon, the solidarity relay race open to teams of 4 runners

🏅 By registering for the Wizz Air Milano Marathon and choosing to associate your race in support of a cause you believe in

Every participation is a gesture of commitment: you run, and your energy becomes support for those who work every day to build a better future.

Steps to follow

Choose the NPO to run for

Select the non-profit organization you wish to support among those participating in the Charity Program: the NPO itself will then contact you to guide you through the next steps.

Create your fundraising page on Rete del Dono

Set up your personal fundraising page on the dedicated platform.

Share your initiative with friends and family

Spread your page to collect donations and engage your network.

Reach (and go beyond!) your goal

Every donation counts: together we can make a real impact!

Now it’s your turn to make a difference!

Choose your NPO!

Running with a purpose: the stories of our Fundraisers 

Running with heart: Sergio Consonni

I ran my first marathon at the Wizz Air Milano Marathon to support the mother-and-child communities of Ai.Bi.. I joined the organization almost by chance, but I soon discovered a remarkable reality that supports vulnerable children and mothers, leaving a lasting impact on me. Even without proper training, I decided to challenge myself. The encouragement from the volunteers along the course kept me going all the way to the finish line, which I crossed after five hours of effort and joy. Since then, I have continued to support Ai.Bi.’s mission within my company and among my friends, with one simple goal: to inspire more and more people to get involved and help build a network of solidarity that keeps moving forward.

Read the full story

When every kilometer has a greater meaning: Marco Corona

My marathon began long before the starting line. I ran with the children of Rombo in my thoughts, knowing that every day they walk kilometers just to get to school. In 2023, Livia and I volunteered in Kenya with Alice for Children—an experience that changed our lives. Since then, we’ve tried to give something back by involving friends and colleagues and supporting tangible projects, such as the science lab at the Rombo school. I started my Wizz Air Milano Marathon journey with the relay race, then gradually increased the distance until completing the full 42 km this year. It wasn’t easy, but I had made a commitment. With every step, I thought of those children. For me, the marathon was about turning an experience into meaningful action and, together with others, helping build a better future.

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Running is good for you. Running for others is even better: Sergio

I returned to running at the age of 54, thanks to a friendship that rekindled a passion I had left behind in my youth. First, I conquered the challenge of running 10 km, then I won back my health. Eventually, my competitive spirit led me to my first marathon in Rome in 2023. That was when I realized I could do even more: turn running into an act of solidarity. At the Padua Half Marathon, I launched my first fundraising campaign for LINFA because I know firsthand what neurofibromatosis means and how important it is to support the families affected by it. The Wizz Air Milano Marathon was another race that did me good—and, thanks to everyone who supported me along the way, did good for others as well. I will keep running and supporting charity: it’s my way of making sure I win every race.

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Running to remember. Running to give hope: Riccardo

In 2026, I ran the Wizz Air Milano Marathon in memory of my sister Veronica and my friend William, both of whom lost their lives to cancer. I chose to support AIRC because research was something Veronica deeply believed in—an investment in better treatments, earlier diagnoses, and a future with less suffering. Running for AIRC means being part of something greater: a community that gives strength, offers support, and turns every kilometer into a meaningful act. Training for a marathon is never easy, but when your reason is so deeply personal, you find strength you never knew you had. A marathon is made of emotions: the anticipation the day before, the enthusiasm of the volunteers, the sound of the starting gun, and the thoughts that accompany every one of the 42 kilometers. You think of the people you love, those who are no longer with you, and those who are still fighting. And that is what carries you all the way to the finish line.

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A bond that matters: Fabio

RunChallenge is much more than a running group: it’s a community where every ability finds space, strength, and a voice. For years, Fabio and his team have supported people with disabilities in reaching goals that once seemed impossible, turning marathon preparation into a journey of growth, friendship, and solidarity.
This is the story of how sport can unite people, shift perspectives, and create bonds that go far beyond 42 km.

Read the full story

FAQ for Charities

What is the Relay Marathon?

The Relay Marathon is a non-competitive relay run connected to the Milano Marathon Charity Program. The relay is open only to the teams that donate a minimum amount to and/or fundraise for one of the non-profit organizations involved in the Charity Program. So, the Relay Marathon is a great charitable fundraising event, the major one in kind in Italy.

What is the Charity Program?

It is a solidarity program that has been organized for over 16 years by Milano Marathon and aims to bring to non-profit organizations a new way of fundraising and personal fundraising. The Charity program is a limited-number project and involves around 140 organizations every year.

Which organizations can enroll?

All third sector organisations.

Does the non-profit organization need to work in a specific sector?

No, the Charity Programme welcomes organisations working in various social sectors every year.

How does a non-profit organization join the Charity Program?

The first step is to send an e-mail to charityprogram@milanomarathon.it and fill in the online form you will receive, indicating the type of package you are interested in.

What are the packages?

The Charity Program includes 6 different packages or categories. For each category the charity can register a fixed maximum number of “supporting” teams in the Relay Marathon.

As you can see, the number of available packages for each category (hence, for the entire Charity Program) is limited. It is a limited-number program, on a yearly basis, to ensure the greatest possible assistance to the involved non-profit organizations.

What do the packages include, besides the registrations that can be used for the “supporting” teams of the NPO?

The packages include a wide range of benefits for the participating organizations, but the main advantage for all the NPOs is to become part of an organizational structure capable of accompanying them throughout a leading-to-the-event process that lasts from the moment they register until May of the following year.

Both the amount and the import of the benefits increase as the most prestigious (PLATINUM and DIAMOND and CHARITY OF THE YEAR packages) are acquired.

How much do the packages cost?

The total price of the packages increases as you acquire packages including a greater number of teams that can be registered. Vice versa, the unit cost of each team decreases progressively.

Contact us at charityprogram@milanomarathon.it for details on the cost of each package.

What does it happen if an NPO cannot place all the registrations included in its package?

The Market Place is the ‘economic risk mitigation’ system for associations. It is an exchange platform, managed by Wizz Air Milano Marathon, which allows NPOs to surrender unused registrations or buy additional ones. The Market Place algorithm seeks a numerical balance between surrendered and purchased registrations. The allocation is made according to a weighted average. All packages include access to the Market Place, except for the Wild Card package.

ATTENTION: if the numerical balance is not reached, the organisation reserves the right not to fulfil the requests made.

For further information please send an e-mail to charityprogram@milanomarahton.it