The Human Safety Net is Generali’s global initiative for the community. For the 2021 Milano Marathon, The Human Safety Net decided to support, also at international level, the “Parenting for Lifelong Health” (PLH) initiative to promote playful, nurturing caregiving and prevent violence against children with messages and resources for parents based on strong evidence and research. Together with The Human Safety Net, PLH will develop and pilot two innovative digital solutions for providing free online access to these resources worldwide in even for those families living in vulnerable circumstances: ParentText and ParentChat.

ParentText is an interactive text message system for parents, which proposes daily activities to families, while offering positive feedback and on-demand content through a chatbot, all via SMS in order to reach low-income communities that might not even have access to smartphones. ParentChat offers a methodology for facilitating parenting support groups on online messaging platforms such as WhatsApp or Viber, with facilitators who guide activities through multimedia content.

The PLH initiative is led by the University of Oxford

To participate, please click on We Run Anywhere button, choose Lenovo Relay Marathon and select THSN Global as your charity.